Twitter has ruined breaking news
From the perspective of teammate Daniel Regan Over the past few years, twitter has become the main source for breaking news. It doesn’t matter whether it’s to announce the death of Whitney Houston or the announcement that Albert Pujols has signed with the Angels. These stories hit twitter first and took off from there. What has this caused? It has lead to people all over the world...
A Brilliant but Subtle Ad Campaign
From the perspective of teammate Killian Gould: Creating new and innovative ways that effectively convey the essence of a product or brand is one of the keys to effective advertising. Creative agencies must find a balance between making consumers commanding consumers attention and prompting consumers to take action and create conversions for the product. Effective ad campaigns should maintain...
New power in social media
From the perspective of teammate Leah Carter: Some say that technology is forcing people apart. That society is replacing highly personal face-to-face interaction with screen-to-screen interaction. While I believe that may be true, social media still has an important role to play in our connections with one another. If used right, this high-tech world we’ve created can actually bring people...
The Torturous Tango with Creative Talent
From the perspective of teammate Amanda Bruns: Advertising has always amazed me in that its essence has courted my ambitions into a dysfunctional love affair fit for the poets. It sends its desire wrapped beautifully in a creative brief and awaits the engagement. My mind salivates and starts to spin with every word I consume on the page. Will I accept the proposal? Not a moment for doubt as I...
Common Deeds →
Common Deeds is our client for the spring semester. Check out their website and what they have to say about the “power of collective action.”